It’s very well done at operating within the expected norms of college sports identity but with enough of a unique point of view to make it more interesting than the rest.The new logos are also unsurprising within the realm of college sports identities as they all rely on the tried and true condensed spiky aesthetic but, for the first time in a long time, I actually reacted positively to it as I think the different marks all add a new take on it. The “Q” is quite awesome and the rest of the characters are pretty well done.
The Marketing and Communications staff is responsible for promoting the University’s image, academics, student life programs and campus-wide news and events. The full wordmark complements the monogram and does a great job in NOT repeating the “D”. Welcome to Duquesne University!The Marketing and Communications staff is responsible for promoting the University’s image, academics, student life programs and campus-wide news and events.This website is best viewed in a modern browser with Javascript enabled. It’s unapologetically sharp and aggressive but somewhat elegant — the one thing that doesn’t work are the multiple strokes placed around it in some instances as it takes away its impact. While it should still be accessible to older browsers or non-javascript enabled browsers, some functionality may be limited.Our team promotes the University's image and markets to prospective students.Duquesne’s Division of Marketing and Communications directs the University's media relations, Web communications, marketing, advertising, printing and publications, and internal communications. In partnership with a licensing rights holder, the following guidelines have been established for all merchandise containing athletics marks. Duquesne Athletics Brand Guide (PDF) The Official Site of the Duquesne Dukes. The Duquesne Dukes are the athletic teams of Duquesne University of Pittsburgh, PA, a private Catholic university founded by members of the Congregation of the Holy Spirit (or Spiritans). The white posters are pretty awesome too, with the large monogram smack in the middle and interacting with the photography, all in a nice crisp layout. Duquesne Athletics licensing and brand management seeks to implement a comprehensive branding strategy that protects, maintains and expands recognition for the department and university.
Main Navigation Menu. Duke’s color palette was designed to support the brand identity and provide visual cohesion across channels and publications throughout the university. In the dark blue photographs I love how the monogram appears to be casting a red hue on the athletes while the word casts a white glow. The shorthand “DUQ” is pretty great and I love how it’s symmetric yet asymmetric. It’s a sturdy, cohesive set of marks that speak the college sports language but, metaphorically speaking, with its own unique accent.When I first saw this project in my inbox, I had it flagged to put the logo change in the Spotted section, then I reconsidered to put it in Noted, but then I saw these posters and the hero photography and that caught my attention and I thought it merited a closer review as these are really great. They are very sport-y photos but they are strikingly executed. It was updated in 2018 to include Hex codes for web design and an accessibility guide to help Duke materials meet the needs of all viewers.
Duquesne’s Division of Marketing and Communications directs the University's media relations, Web communications, marketing, advertising, printing and publications, and internal communications.
The secondary custom typeface is a little awkward but its uppercase works really well with the logos to create the different program lock-ups.When choosing between competing products and services, please consider our advertisers, who help support Brand New.Overall, as you might imagine my conclusion to be, I like this quite a bit. The primary monogram is bold and confident and the exaggerated angles that create an extra tall letter make it quite different from anything else out there. The headline custom typeface loses some of the uniqueness achieved in the logos and starts to look more like the rest of the condensed spiky fonts.
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