“We’ve always had an appetite to break new ground with not just the type of brands we work with, but also how we work with them. Explore AA batteries, rechargeable batteries, chargers, coin button batteries and more from Duracell, the longer-lasting and #1 trusted battery brand. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. For every time it completes the dance move the counter goes up. The Duracell Bunny advertising campaign has evolved, and Duracell Bunnies are usually depicted as doing something other than beating a drum as they did in the original 1973 advertisement. These will keep you powering on until the predictable sequel,” the brand’s mascot says, leaving then the scene justifying that he can’t stay because he’s got gadgets to save.Duracell UK has launched a new advert, urging viewers to pick up the battery that lasts 100% longer.The brand’s range also includes Recharge Ultra AA Batteries, Hi-Speed Advanced Charger and more.Last year, Duracell partnered with Social Energy to launch new UK-based utility, whose business model includes solar PV panels, battery systems and an intelligent algorithm, which the firm names the Social Energy Network. What was initially slated to be a one-shot character became a trademark.The spot, dubbed “Bunny vs Aliens,” features the pink bunny showing up when an official who gives a speech in front of an alien ship and providing him with Duracell batteries. In the past 30 days, DURACELL has had 2,416 airings and earned an airing rank of #458 with a spend ranking of #325 as compared to all other advertisers. “Megaphone, you can’t quit now. “Megaphone, you can’t quit now. Sports data and strategy experts and fellow ESA member Two Circles were working with Chelsea FC. “Reflecting our focus on young consumers and live, unmissable viewing, the chance to put our Power Banks front and centre of Amazon Prime’s much anticipated broadcast debut of live Premier League action was an opportunity we couldn’t afford to miss,” admitted Tatiana Wijeyaratne, Marketing Manager at Duracell UK. Michelob ULTRA Super Bowl 2019 TV Spot, 'Robots' Featuring Maluma ... Energizer Ultimate Lithium TV Commercial, 'Dancing Bots' Ad ID: 2457483 15s 2019 ( Active ) SHOW MORE. The spot features the Duracell Bunny reassuring supporters they can stream all the football they want thanks to the Duracell Power Bank 6,700 MAH charger, which contains up to three full charges. Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. And at the heart of it all has been the Duracell Bunny. This bespoke collaboration with Duracell which runs around our home game against Aston Villa mirrors the way brands like Duracell want to market their products and buy their media – around new campaigns and at peak sales moments.”Copyright Advanced Television Ltd © 2001–2020Signalling Duracell’s continued appetite to market their brand within sport, the new ten-second spots promote its mobile device charger, the Power Bank, to football fans up and down the country as part of a new Power On campaign that launched in October 2019.The launch of the content will coincide with Chelsea FC’s match against Aston Villa on December 4th, one of the 10 Premier League matches to be broadcast on Amazon Prime throughout the week.Duracell became the first advertiser football fans saw when they tuned in to watch Amazon Prime’s debut broadcast of live English Premier League (EPL) matches on the evening of Tuesday December 3rd.“We see targeted campaigns like this as compelling alternatives to brands simply investing in the same old tired digital media inventory that comes and goes, but lacks any real bite or impact.”The partnership with Chelsea FC was brokered for Duracell by ESA member Hill+Knowlton Strategies, as part of its Sport+Partnership Marketing team’s ongoing work for the brand. The utility claims it can reduce the customers’ electricity bills by up to 70% and gain access to 100% renewable energy. They really will help them watch the football for longer.”The spot features the Duracell Bunny reassuring supporters they can stream all the football they want thanks to the Duracell Power Bank 6,700 MAH charger, which contains up to three full charges.Duracell’s digital media package with the club includes content featuring the Power Bank and some of Chelsea FC’s first team players; full distribution throughout its website, app and social channels, which have a combined reach of more than 200 million Chelsea fans; and then followed up by thorough evaluation and reporting.The activity will be supplemented by an innovative digital-first collaboration with Chelsea FC, the first of its kind for the club, that will see the Power Banks also promoted across the Premier League club’s digital and social channels, using content filmed with three of their players – Mason Mount, Michy Batshuayi and Callum Hudson-Odoi.“It’s vital that we aim to stay ahead both on and off the pitch,” added Chris Townsend OBE, Commercial Director at Chelsea FC.
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