Peanut is one of the best known icons in advertising,” said Hess. The iconic Mr. Peanut died while saving the lives of Wesley Snipes and Matt Walsh, as seen in … At first blush, the banished solider turned hero in a medieval alternate universe doesn’t seem to have much in common with the dapper legume who sports a monocle and a top hat. Planters killed Mr. Peanut in a pre-Super Bowl ad and the dandy legume's death drew outrage and skepticism from hardened internet denizens. planters is merely faking the death of mr. peanut to generate hype for his eventual return, much as the apostles did with jesus — mark (@kept_simple) January 22, 2020. Planters paused all paid activity as part of the campaign, but said it would still air its final spot on Super Bowl Sunday, which was set to showcase Mr. Peanut’s funeral.Hess said that the brand is “overwhelmingly proud” of the campaign, and feels it accomplished its two main objectives: bringing Mr. Peanut to the forefront of culture once again and giving the brand a new chapter to play with in its marketing going forward.

It kicked off with a pregame ad, called “Road Trip,” that saw Mr. Peanut’s now famous death, after his nutmobile swerved off the side of a cliff.“It was a unanimous vote at the end that this was the best of the ideas,” she said. The newly released pre-game ad shows MR. PEANUT, Matt Walsh and Wesley Snipes are on a nutty adventure in the NUTmobile when MR. PEANUT is … The company released the sad news via their official Twitter account. When Kool-Aid Man’s tears fall on the grave, a plant sprouts and brings Mr. Peanut back to us as Baby Nut! Mr. Peanut’s death was announced today, ending the 104 years that the animated character has served as the (apparently living) mascot for Planters Peanuts. From the moment that VaynerMedia pitched the idea to the Planters team, Hess said, the idea “gave us all goosebumps.”And Mr. Peanut is indeed embracing something different.

In Planters’ opinion, yes. Or perhaps it will celebrate the resurrection of the 104-year-old Mr. Peanut as Baby Nut, as depicted in a Planters Peanuts commercial that ran during Sunday night's Super Bowl. Please pay your respects with #RIPeanut.”Gillian is a big senior at East and co-editor-in-chief of The Spartan Shield. But that is so interesting regardless.The passing of Mr. Peanut was mourned by nut lovers everywhere. We’ll miss him! According to TVision Insights, the Planters ad caught the third most attention of any spot in the game.But it did so with the brand undertaking a substantial risk. And though the brand didn’t quite replicate its earlier virality, #BabyNut still became one of the most talked-about characters of the Big Game. But in fact, it was Snow’s storyline that helped inspire Mr. Peanut’s Super Bowl saga, according to Samantha Hess, the brand manager for Planters.For any brand, killing off your mascot is a risk. The first ad aired on January 21. “It wasn’t just about Mr. Peanut dying to die.

“There is this renewed appreciation for these fictional characters after their death, and then they come back with a renewed sense of purpose to what they’re doing, which helps to set up something bigger and a little bit different.”“The team that certainly wanted to be very respectful to the real world tragedy and felt we took their appropriate and right actions in pausing everything from the moment we were aware up until the Super Bowl,” Hess said. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. After all, Mr. Peanut is perhaps one of the world’s best known brand ambassadors. However, Hess said that the coincidence is purely that—the Planters and VaynerMedia teams have been working on the idea for Baby Nut since last summer, months before Baby Yoda’s debut. The fruity pitcher then apparently shed magical tears on the grave (truly a wild sentence to type), which led to the resurrection of Mr. Peanut into Baby Nut.

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