NOKIA CASE STUDY KEERTHANA B S SOWMYA C L AKSHAY M R GAWLI SOPAN BALIRAM SHARAN G VARUN B SAMBIT MISHRA SUBMITTED BY : 2.

Nokia has been a leader in the industry in innovation, sales, and market share, however the increased competition has triggered for strategic decisions to … The managerial issue as evident in the case of Nokia suggests that the management has not been able to introduce the right smart phones in the market that can compete with Apple and Samsung. 170. suicide was a warning example to the younger generation about w hat .

There is a wide recognition of these products in all parts of the world. The team wanted to do even better at the 2017 event—the first opportunity to execute their refreshed social strategy.Just as importantly, Nokia’s social media efforts are now more highly valued internally after executives saw the results firsthand at MWC17.new social media followers in five daysThis was a key part of ensuring the company would communicate on social with a strong, consistent voice at MWC17 and beyond.With MWC17 approaching fast, the social team’s mission was to ensure they not only had the right tools, processes, and people in place, but also the ability to execute on their refreshed social strategy on the day—with just one dedicated social media person on the ground at the event.

The representation of the research and development team is thus not a representative of the company’s total presence (John and Mowen, 2004).With globalization, the company has the chance of targeting international markets, it can expand its market share in other countries and improve its products to attain customer loyalty and retain it as well. The drive to remain competitive and offer high returns to the company has made the management to develop new strategies that will see it succeed (Reid, Plank and Richard, 2004).When the above opportunities have been seen and well ventured, the company is likely to have a growing profit gain as sales are likely to grow; on the other hand, when the company develops new products with times and aim at fulfilling consumer needs, it will likely win consumer confidence that grows loyalty with the company’s products. Nokia Case Study Analysis Recommended Solutions. The idea of the company was started in 1865 however; it became a telecommunication company in 1960’s (Nokia Official website, 2010).Nokia is one international company that has a simple and straightforward mission statement as “Connecting People”. It’s quite simply the flagship event in the industry.The heavy lifting started in 2016.

Nokia’s demise from being the world’s best mobile phone company to losing it all by 2013 has become a case study …

Despite making huge expenditure over the R&D function, Nokia is still struggling to turn its new ideas into its product and the resulting impact is its further decline in the sales and market position across industry. When such products are developed, the company is likely to remain competitive in the electronic gadgets industry.With changes in markets and economic situation, different people are having different tastes; the company should aim at establishing niche markets with the available markets.

Different countries call for different marketing approach depending with the people living in the area. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. The main purpose of the company is “Our job is to enable billions of people everywhere to get more of life’s opportunities through mobile” (Nokia Official website, 2010).One of the major weaknesses that the companies marketing campaigns have had is that they have been only inclined to advertising and selling of phones; however, the company has more products that it can use to increase its market, revenue as well as sales.The innovation of solar-based laptops should target countries with high potential in laptop markets and they experience large spells of solar energy. Click here to view the full Nokia case study. They should be fitted with photoelectric cells that allow self-charging when exposed to solar energy. Additionally, the keypad facing opposite from user’s face also had the added advantage for comfortOne of Nokia innovative brilliant decision is that Nokia had been producing a different colors phones but it has a problem  with predict witch color would  sell so they decided to change the phone structure and assembly process then they build the motor first then the customer could add the color cover easily and remove it easily and the possibility to remove it made another feature that customers could change it if it damagedIn 1972 no one in the world was using the term “mobile phone”  the word of mobile means that able to be moved freely or easily instead of that the world was using the term of “Phone” but in this age was the emergence of car phones as a basis of innovating the mobile phones so in this year the brilliant inventor “Martin Cooper” has developed  (DynaTAC 8000) as commercially available cellular phone small enough to be easily carried and made the first phone call from it. ! The main competitors of the company include Samsung, Apple, and Sony-Ericson.Decisions are the driving force in any organization.

By the late 2000s, however, Nokia's position as market leader in mobile devices was threatened by competition from new lower-cost Asian manufacturers.

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