After killing off Mr. Peanut in a viral ad campaign launched on Jan. 22, Planters resurrected its monocle-wearing mascot as Baby Nut in an ad premiered during the Super Bowl. Planters mascot Mr. Peanut, who was killed off in one of the most blatantly virality-aspiring brand stunts in recent memory, was reborn as a top hat-sporting baby peanut … All rights reserved.
I can't believe everyone came together for little old me!" reps for the newborn peanut later tweeted, adding the hashtag #BabyNut.“What is that, a baby nut?” a stunned attendee wondered.This material may not be published, broadcast, rewritten, or redistributed. Following the airing of Sunday's ad, the page was again rebranded as "Baby Nut. It was very simple for people to get involved."Mr. Then, a baby-sized Mr. Peanut lookalike emerged from the plant’s leaves, complete with the famous mascot’s signature top hat and smile.“Just kidding, I’m back,” the nut announced. Planters resolved the untimely death of their longstanding mascot Mr. Peanut by ... reincarnating him into a roly poly, so very marketable little Baby Nut. “Where's my monocle?”The Baby Nut cooed and made dolphin noises, revealing that all was well in the legume kingdom, after all.This material may not be published, broadcast, rewritten, or redistributed. All market data delayed 20 minutes.Morning Business Outlook: Planters announces that their iconic mascot has died by tweeting out a commercial of his death; Bill Abbott, the CEO of Hallmark Channel's parent company Crown Media Networks, is stepping down. ©2020 FOX News Network, LLC. Peanut's official Twitter handle, @MrPeanut, was changed to "The Estate of Mr. Peanut" in the wake of his untimely demise. Planters | Mr. Peanut & Richard Blais’ Holiday Spiced Cashews
We're very happy with the response we're getting. All rights reserved. https://www.foxnews.com/food-drink/baby-super-bowl-mr-peanut-twitter As the service proceeded, the teary Kool-Aid Man cried onto the grave’s mound of dirt as the clouds parted and a sprout magically grew from the earth.Fun stories about food, relationships, the great outdoors and more."Hello world, I'm happy to be back! "So we definitely considered that. We feel like we nailed the tone." "It was in the language of something people already understood in the world of Twitter and in the world of Facebook.
Video screenshot by Bonnie Burton/CNET When Planters announced in January it was killing off its beloved Mr. Peanut mascot, people had mixed (nuts) feelings. ©2020 FOX News Network, LLC. Meet the rebirth of Mr. Peanut, Baby Nut! All market data delayed 20 minutes.You've successfully subscribed to this newsletter!During Super Bowl LIV on Sunday, Planters' broadcast a 30-second spoof of the elder Mr. Peanut’s funeral, which included the likes of Mr. Clean and the Kool-Aid Man paying their respects. Because the top hat-wearing nut and his iconic Nutmobile were well-known to consumers, brand Planters "made it really easy for people to get involved with the idea," Pierantozzi added. "Baby Nut's birth was celebrated with a live stream, where the newborn nut can be seen performing tricks in real time.But when killing off Mr. Peanut, "You have to strike the perfect tone on this, or you really could end up with a problem," Pierantozzi said.
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