Is brand loyalty declining? Expectations are high, while switching costs are low.Brands and retailers are already adopting AI-powered intelligent automation at a breathtaking pace – and that process is about to accelerate.

Companies need a new way of understanding consumers, taking into account the rapidly changing parameters of consumer-brand engagement.

Now, brand enthusiasm is a more accurate way for brands to understand and cater to consumers.Astute US retailers and consumer products companies are finding ways to mitigate the impact of tariff hikes.Healthcare has long aspired to “patient-centricity.” Now, new players vying to enter the healthcare market are finding abundant opportunities to own a piece of the industry.In our 2014 study, “Brand enthusiasm: More than loyalty,” we describe four distinct consumer clusters, led by an exciting new class of “power consumers” called Brand Enthusiasts, that reveal vastly different attitudes toward brands, accompanied by different expectations and behaviors. Such data, information, or opinions are not an offer to sell or to buy, or a solicitation to buy or sell any securities. Any data, information, or opinions expressed in any form may change without notice. Any data, information, or opinions presented by Quantalytics are for general information purposes only.

Brand Finance has calculated the brand value of the IBM (IT Services) brand 3 times between 2018 and 2020.

IBM has tried to morph into a cloud computing and AI company. Now, brand enthusiasm is a more accurate way for brands to understand and cater to consumers.

We found that brand loyalty is no longer a relevant measure.

Fragmentation of media channels presents ongoing challenges for brands to break through the noise.This report explores how Extended Reality (XR) will reshape both the retail shopping experience and how companies interact with people who use their products.This new research shows that consumer propensity toward brands is alive and well. Any forward looking estimates presented by Quantalytics may prove to be incorrect and not be realized. When comparing two seemingly contradictory questions, “Do you consider yourself brand loyal?” and “Do you like to try new brands frequently?” both scored relatively high with consumers’ strongly agree or agree responses (46 percent and 39 percent, respectively). Companies need a new way of understanding consumers, taking into account the rapidly changing parameters of consumer-brand engagement.

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