It was weird.Surprisingly, the advertisement was a viral success, as people online reacted to the death of the beloved legume. “Mr. The 30-second spot shows a tear from the Kool-Aid Man reviving Mr. Peanut (as a baby) while actor Wesley Snipes delivers a graveside eulogy.

We are constantly being marketed to, even while laughing at a meme or a surreal interaction between brands. Nowadays, brands speak with one another, exchanging insults, compliments, cringeworthy attempts to echo popular trends, even mimicking mental health issues, and on one memorable occasion, peeing in a jar.Whoever draws eyeballs will reap the rewards - that’s always been the case in the world of advertising, but nowadays, there are infinite distractions, everyone and everything has become a brand, desperately competing for clicks. However only one of them had girls willingly grab a handful of their nuts and place in their mouth. Posted by Meme Leave a Comment on Planters Halts Mr. Peanut’s Funeral Campaign Following Kobe Bryant’s Death Last week, Planters snack foods launched a campaign to kill off their beloved mascot Mr. Peanut. His work has appeared on Indiewire, Splitsider, Vice and his parents' refrigerator.The advertisement was the first half of a couplet of ads, concluding with Peanut's funeral, which Planters planned to air during the Super Bowl's third quarter. Last week, Planters snack foods launched a campaign to kill off their beloved mascot Mr. Peanut. “In accordance with his wishes, he has been cremated,” said host Michael Che, appearing before an image of peanut butter. It is unclear whether the company still plans to air the Super Bowl spot.Kobe Bryant's true legacy is that he was the martyr to save Mr. Peanut.They just had a lot in common. Yes, really.

As part of a series of advertisements leading up to the Super Bowl, the snack company dropped the character, a wealthy anthropomorphic peanut from a cliff, sacrificing … Both were Rich, Both were always at sports events, Both "died" in the same month, both were fire roasted. Perhaps Mr. Peanut, with his resemblance to the Monopoly Man and subsequent association with greed and hoarded wealth, is no longer an appropriate image in this age of increased skepticism toward capitalism. This is where we are now, where corporate mascots who have grown old and stale must be ritualistically slaughtered and grieved, in order to sell more peanuts.It’s an absurd world we live in, where advertising has been forced to adapt to the chaotic landscape of social media by hiding in plain sight. Mr. Peanut’s death was mentioned again on SNL’s Weekend Update. ... wasn't the death of a mascot that people may or may not really care about.

Last week, Planters snack foods launched a campaign to kill off their beloved mascot Mr. Peanut. As part of a series of advertisements leading up to the Super Bowl, the snack company dropped the character, a wealthy anthropomorphic peanut from a cliff, sacrificing himself for actors Wesley Snipes and Matt Walsh.

RIP_Mr_Peanut.

The Baby Mr. Peanut Is Coming for Baby Yoda's Meme Crown.

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We are constantly being marketed to, even while laughing at a meme or a surreal interaction between brands. Peanut knew too much,” tweeted user Sam Thielman. Prior to living completely in the meme-scape, he wrote about pop culture, television and movies. This might well be the first step toward a redesign, the stuffy monocle and top hat to be discarded in favor of something more trendy, to capture some of Wendy’s cheeky, youthful vibe. Those annoying, skippable ads on YouTube (or this very article), are nothing compared to the slow, insidious rise of the “relatable” corporation, parasitically implanting their product in our heads not through intrusive commercials, but by echoing the odd behaviour of humans who spend far too much time online. It wasn’t until brands starting hiring the young, savvy and extremely online to run their social media accounts that a strange new landscape emerged, one in which brands attempted to win the affections of the public by developing a personality.  I'm fascinated by all forms of storytelling; movies, television, mythology, fairy tales, and urban legends.Today, Planters announced the tragic demise of their iconic mascot, who met his end at 104 years old, dying on screen, during a commercial intended to draw attention to the mascot’s upcoming funeral, which will be held during the Super Bowl. It’s been fascinating to watch the evolution of “Brand Twitter,” as cold, unfeeling corporations adopt the ironic language of the internet, forced to keep up with meme culture, which boasts an inherent virality, speed and absurd sense of humor that professional advertisers simply weren’t qualified to compete with. 

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